Cyclic Design

Stella McCartney's iconic Falabella and Frayme MIRUM bags are the world's first luxury vegan bags designed as an alternative to animal skin.

Since its launch in 2001, renowned fashion designer Stella McCartney has continued her pioneering legacy of advocating alternatives that are sensitive to humans, other creatures and the planet, free from animal materials, and do not tantalize animals, never using animal skin, feathers and fur in her designs. 

Vegan Falabella and Frayme bags, which do not use any animal products in their production and were introduced for the first time at the Paris Fashion Week 2023 Winter fashion show, are also of utmost importance in terms of introducing the fashion industry to the unlimited possibilities of luxury alternatives that do not involve animal cruelty. Produced at Natural Fiber Welding (NFW) facility in Peoria, Illinois, MIRUM has been transformed into Falabella bags in Italy with the superior craftsmanship of Stella McCartney artisans.  

At the same time, as the first of its kind with its circular feature, Falabella and Frayme MIRUM bags, which return to nature in the form of nutritional value food at the end of their useful life, are offered in brown and black color options. As an important note; Launched in 2009, the Falabella line features the original vegan It-Bag, which has sold more than 1 million units worldwide.